SEAT sports cars – a driving passion.
At SEAT, we are so serious about sports cars that we set up the new sports car brand CUPRA to cover everything to do with our passion for racing, culture, and style. Our sports cars offer exceptionally powerful driving, giving you more dynamic control of your car and enhanced performance for a magnificently fun driving experience.
SEAT has a glorious history when it comes to motorsports, with a history glittered with championship victories and gold medals. With over twenty years of competition behind the CUPRA team, the sports car wing of SEAT was ready to spread its wings as an independent brand in early 2018.
CUPRA, a new sports car brand
In February 2018, the CUPRA brand finally launched as a separate entity to SEAT, with a new look logo and a new set of brand values based on passion for
racing and motor sports, fashion, lifestyle, and culture. The driving urge to create this new brand came from a passion that lay deep within some restless and brave minds, willing to dare and take risks, true masters of their craft.
The CUPRA brand boasts many high-profile ambassadors to fly the CUPRA flag, each of whom a fascinating character within their own discipline. Laia Sanz is one of the most decorated motor sports competitors in history, with 13 World Trial Championships to her name, 10 European Trial titles, and seven Women’s Trophies at the Dakar Rally in the motorbikes category.
Alejandro Mesonero Romanos is a well-known Spanish car designer that is working on the CUPRA project. He designed the new logo for the sports car brand, with a philosophy of disrupting classical codes and shaking things up. Marcel Ostertag is a world-celebrated fashion designer and DJ Argy is a famous DJ that both bring creative dynamic edges to the CUPRA aesthetic.
These artists share the same values with CUPRA, therefore a collaboration between them and the new sports car brand just made complete sense for all.
CUPRA are currently testing out the CUPRA e-Racer, the brand’s first fully electric competition-ready touring motor sports car. Professional motor sports competitor and former Formula 1 (F1) test driver Jordi Gené took the electric motor sports car for dynamic test drives
SEAT Leon CUPRA, the sports car for those who dare to do
The SEAT Leon CUPRA is the sports car equivalent of the iconic SEAT Leon, one of the most popular models of the Spanish carmaker. The CUPRA comes with many of the same characteristics as the regular SEAT Leon 5D, but with embellished specs and features for an improved driving performance.
With 19 inch “CUPRA Machined” alloy wheels, dual exhaust pipes and a radiator grille, the Leon CUPRA sports car makes bold statements. On the inside, the interior design continues to make this one of the best sports cars on the market in 2018, and with Alcantara sports seats, aluminium pedals, armrests for front and rear seats, and a box under the driver and passenger seats it is easy to see why.
The SEAT Leon CUPRA is available in two different versions, the Leon 5D CUPRA, and the LEON ST CUPRA.
Other SEAT models in sports car trims
These models are all available in FR trims, which is the sporty trim or version of the SEAT models. The Arona, and Ateca all come in two different versions of the FR line – the FR, and the FR Sport. The main differences between these two versions are the FR Sports comes with some extra added features and designs.
The SEAT Ibiza FR and FR Sport make for the perfect hatchback sports car for city car driving to make an impression. Their superior performance is complemented by the superior technology that the car boasts, including sat nav satellite navigation, trip computers, Media System Plus, SEAT Drive Profile, and fantastic connectivity options with Full Link and My SEAT App compatibility.
The SEAT Ateca SUV FR and FR Sport are the best sports SUV options on the market in 2018. Stylish, secure, and beautiful, the Ateca is the SUV sports car that offers unparalleled performance. Illuminated aluminium front door sills, ambient lighting, and a Digital Cockpit in the FR Sport version are just some of the reasons to go with the Ateca.
If you’re looking for a similar car, with the same level of power and performance, but with slightly more compact dimensions, then look no further than the SEAT Arona crossover SUV FR, for a crossover-sized sports car. The Arona is also available in the FR Sport version. The Arona FR and FR Sport let you enjoy agile sports suspension in sporty seats, so you can enjoy a premium driving experience in complete comfort.