“Beastlie”, “stupenda”, “magnifique”, “schön”, “enorme”. Different words and different languages, but with the same substance. We decided to let ten international followers of the brand have an exclusive first look at our newest model, the SEAT Tarraco large SUV. Coming from the UK, France, Italy, Germany and Spain, these fans got the chance to admire our third sports utility vehicle up close before its international presentation. These were their reactions when seeing the vehicle that completes our SUV offensive:

Surprise in the darkness

On receiving an invitation to visit our Martorell factory, these SEAT fans were in for a big surprise. They were given cryptic instructions before walking into a dimly lit room: “Go on in, take a seat and enjoy”. Taking turns in pairs, the fans walked into the auditorium where they could only make out a couple of chairs. “Why is it so dark in here? I can’t see anything”, says one of the baffled visitors. “What’s going on here?”, adds the second as he takes his seat.

For their eyes only

The Tarraco completes our SUV range and is making its worldwide debut on 18 September in Tarragona, Spain.

A dark cover is pulled back for them to discover the surprise. “What an elegant silhouette – it’s stunning”, says one of the fans. Besides its design, other aspects that jump out at them are its robustness and large size. “It’s a lot bigger than I expected; it would be great for my everyday needs” says a brand enthusiast from France. “I want it”, exclaims another fan who has travelled all the way from the UK with her daughter.

Tarraco, Latin for Tarragona, is the first SEAT model name chosen by popular vote after more than 146,000 fans participated in the final phase of the #SEATseekingName campaign.

With the new SEAT Tarraco, which will be unveiled in Tarragona on 18 September, we are adding a new model to our biggest ever product offensive to complete our SUV range, currently featuring the Ateca and the Arona, with a large sized vehicle seating up to 7 passengers. The product offensive kicked off in 2016 with the launch of the Ateca and continued in 2017 with the Leon facelift, the fifth generation Ibiza and the new Arona crossover. The SEAT Tarraco is scheduled for release in New Zealand in early 2019.