Three years of research and enough sensitivity to appreciate market trends: “Creating a colour is an inside job”, says Jordi Font from SEAT’s Color&Trim department. Its journey begins with a market study and ends when the paint is applied on the vehicle. In this process, personalisation strengthens its position as an obvious trend. Continue reading as we go over the more than 1,000 days it takes to create a new colour range for our new crossover:
Personalisation is a major future trend – just look at the SEAT Arona with its 68 possible colour combinations.
84 robots paint the cars and a scanner confirms it has been evenly applied.