Our journey started more than 60 years ago. And our history has been built on the millions of stories lived in each and every car that we’ve produced.
INDUSTRIAL UNIT A122
Once Upon A Time
Just like in a fantasy novel, SEAT has its secret place filled with hidden treasures. A storehouse (the A122) holding the largest collection of SEAT’S classic and concept cars. Each one has its own special story for you to discover.
A Country Begins To Move
Launched in 1957, the 600 changed both the Spanish industry and the lives of Spaniards. It ignited the passion for four wheels and got the whole country moving. Seeing one of these on the streets is seeing a real hero in action.
The First SEAT Ever
Born in 1953, the 1400 was the first SEAT: a big comfortable high-class saloon car. With its impeccable design, it became an icon of its time.
1ST GENERATION IBIZA
A Legend Is Born
Created by engineers of beauty, in 1984 the SEAT Ibiza came along with a milestone for the company: our expansion abroad. With more than 5 million units sold, it is the flag bearer of our young spirited brand across the world.
Not all models or features highlighted in the Inside SEAT section are available in New Zealand. For details of the New Zealand offering, please refer to the Models section